Underwriting-What is it?
non-profit organizations with the funds needed for the operation and
expansion of their programs. While the WAWL receives funding from
the state that covers personnel costs and basic operation,
additional funding is essential to propel the station into the
digital age. Funds are also needed to cover the cost of other
crucial upgrades for the station and the addition of even more
diverse types of music.
is different from advertising.
On-air underwriting announcements include
the name, location, phone number, e-mail address, etc., of your
business or organization, with a description of the goods or
services you provide.
The announcement, by law, may not contain the following:
- • any call to action
claims or superlative descriptions about the goods or services
• direct comparisons with other businesses
• price or value information
• inducements to buy
Why support the
You have the unique opportunity to help us
fulfill our mission.
- • Radio is still the only truly mobile
media for a mobile generation. In addition, radio is the media
of choice for today’s multi-tasking society: The listener can
receive your message while driving, working, participating in
sports or relaxing.
• Due to the diverse nature of the WAWL’s audience, your
underwriting dollars are targeted to the exact demographic
audience you want to reach.
• The WAWL’s diverse audiences have a large disposable income.
The WAWL gives you the opportunity to reach an affluent
audience, and still target the younger demographic that spends
many, many dollars on music, entertainment, food clothing and
• The WAWL offers commercial-free promotion, allowing you to
send your message clearly and without clutter. We can guarantee
a minimum 30-minute separation of our clients’ messages.
• The WAWL’s unwavering support of new and local music sets it
apart from other stations in the area. By supporting the WAWL,
you generate a cutting-edge image and position your business
with the WAWL’s core listeners.
• The WAWL’s underwriting expert can develop a total audience
plan that will project your message to a maximum demographic
spread at a minimum cost per listener.
• Since 1980, the WAWL has
provided hands-on training for broadcasting students at
Chattanooga State. Working at the
station prepares these students to become the next generation of
Contact: Underwriting Sales at 423-697-4437